LEPAS launches Global Elegant Lifestyle Week in Wuhu

LEPAS will stage its first Global Elegant Lifestyle Week from Oct. 18-24, 2026, as part of the Chery International User Summit in Wuhu, China. The event is designed to position the brand’s NEV mobility push around culture, design and user-led ideas of elegance across global markets.

Why it matters: - LEPAS is using its first Global Elegant Lifestyle Week to frame NEV mobility as a cultural and lifestyle experience, not just a vehicle launch. - The event is meant to help the brand connect with users across markets by tying product identity to local traditions, design and daily life. - The showcase could shape how LEPAS presents its international expansion as it seeks to build an identity around elegant mobility.

What happened: - LEPAS will hold its first Global Elegant Lifestyle Week from Oct. 18-24, 2026, during the Chery International User Summit 2026. - The central event, Global Elegance Promenade, will debut in Luolan Town in Wuhu. - The event is presented as a global gathering focused on elegant living in the NEV era. - LEPAS invites visitors to explore how elegance can be expressed through culture, lifestyle and mobility.

The details: - LEPAS describes itself as the “Preferred Brand for Elegant Mobility Life” and says its global expansion is about participating in local life as much as entering new markets. - The brand is positioning elegance as something that changes across cultures and does not have a single definition. - LEPAS says it engages local communities through sports, art, design, charity initiatives and other locally relevant activities. - The company is working with users to shape expressions of elegance that reflect local cultures and lifestyles. - Global Elegant Lifestyle Partners will help co-create the experience at Global Elegance Promenade. - The promenade will feature local lifestyles, design traditions, signature scents, immersive experiences and user stories. - LEPAS says the space is intended to be open, relaxed and stylish for users from different cultures to meet. - Visitors will encounter references to Song brocade, Earl Grey tea, blue window frames, warm sunlight, herbal tea, flowing silk and orchid scents. - The display is designed to present perspectives on elegance from Eastern, European, Middle Eastern, African, Southeast Asian and Latin American cultures. - LEPAS says Global Elegance Promenade is also a platform for meeting and co-creation, not just an exhibition. - The company says the format is intended to let partners help shape and share the experience. - Under the theme “TOGETHER IN ELEGANCE,” LEPAS will bring together its first users worldwide, partners and industry media for in-person conversations and exchanges. - Participants will share views on elegant living and help shape a new vision for elegant mobility in the NEV era. - LEPAS is Chery Auto’s premium NEV brand. - LEPAS says it aims to create elegant mobility experiences for users worldwide. - The brand is built around Leopard Aesthetics, Elegant Technology and Exquisite Space. - LEPAS says it has more than 500 sales and service locations in a growing global dealer network.

Between the lines: - LEPAS is signaling that brand building will be driven by lifestyle storytelling and community engagement, not only product specs. - The emphasis on co-creation suggests the company wants users to help define what the brand means in each market. - The global-culture framing gives LEPAS a way to localize its message while keeping a single brand theme across regions.

What's next: - LEPAS will use Global Elegant Lifestyle Week and Global Elegance Promenade to gather user feedback and expand its view of elegant mobility. - The brand is expected to continue pairing local-market activities with its international rollout. - Chery Auto says it will keep advancing sustainable mobility through innovation and global collaboration.

The bottom line: - LEPAS is turning a brand event into a global identity exercise, using culture and co-creation to define its place in the NEV market.