León Y Sol launches free AI virtual DJ app Sol Hour

León Y Sol released Sol Hour on July 30, 2026, bringing its live gathering format into a free consumer app on the Apple App Store and at solhour.ai. The tequila brand says the AI-powered DJ helps hosts run music, take guest requests and pace events without someone spending the night as the playlist manager.

Why it matters: - Sol Hour pushes a spirits brand further into software, turning a nightlife concept into a tool people can use at home, at bars or at private events. - The app is designed to remove the burden of managing music from hosts, which could make social gatherings feel more hands-off and more interactive. - León Y Sol can also extend its brand beyond tequila sales by building a recurring event format and a digital product around it.

What happened: - León Y Sol released Sol Hour on July 30, 2026. - The free application is available on the Apple App Store and at More information. - Sol Hour is an AI-powered virtual DJ that curates and paces music in real time. - The app takes guest song requests during an event. - Hosts can customize the DJ persona.

The details: - The app starts when a host selects a mood, a duration and an audio output. - Sol Hour runs in three phases: Warm Up, Peak and Wind Down. - The AI DJ adjusts song selection and pacing as the night progresses instead of running a fixed playlist. - Guests scan an on-screen code to submit requests. - The AI DJ works requests into the set instead of queuing them in order. - Hosts can display the DJ persona and visual layer on a television through AirPlay. - Playback runs through Apple Music. - The app generates a summary of the evening after the event, and the host can share it. - Sol Hour requires no purchase or subscription. - Sol Hour can be used with any beverage, including NeQuila, León Y Sol's non-alcoholic expression made from a tequila base.

Between the lines: - León Y Sol is positioning itself as a lifestyle and hospitality brand, not just a tequila maker. - Bobby Marhamat said the app grew out of repeated requests from venue operators and attendees who wanted a way to run the Sol Hour format independently. - Marhamat said the product also addresses a common social problem: one person getting stuck as the DJ instead of joining the party. - The move into consumer software is unusual for a spirits producer and signals a broader bet on owned experiences, not just product sales. - The company already operates across music, hospitality and nightlife, including a multi-year partnership with EMPIRE and relationships with Insomniac and Kimpton Hotels.

What's next: - León Y Sol will keep running Sol Hour as a live series at bars, restaurants and event spaces. - Venue operators can access program information at More information. - The venue program includes signage, glassware, menu templates, staff training on the Sol y Soda, promotional support, event listings and artist access through the EMPIRE partnership. - More information about the app is available at More information.

The bottom line: - León Y Sol is turning a branded event into a free AI-powered product, aiming to make its hospitality concept portable while keeping the tequila brand at the center of the experience.